Une analyse sociale de l'acquisition de Youtube par Google.

Je sais j'arrive après la bataille.... mais un très bon article vient d'etre publié par F.Stutzman sur la composante sociale de Youtube. Cet article orienté autour de la long tail et du social est percutant , en voici quelques extraits :

"As we fill out a social network profile, or post pictures on Flickr, we are illustrating our identity and creating content for others. When we use social applications to create a representation of our identity, we are doing it for our social networks - people we want to impress and entertain.
[Apres mon puzzle je ne peux pas être plus d'accord]

However, this required non-traditional thinking. This required us to stop thinking about video as a one-to-many (and very many at that) and start thinking of video as one-to-one or one-to-very few. Just as the average blog post has an audience of a just a few people, the average video posted to YouTube is just for a few people. And just as that average blog post is quite valuable to that small audience, that average YouTube video is extremely valuable to its small audience. The long-tail scale-free economics that support the blogosphere (and its A-list) are precisely at play in YouTube, creating an invaluable ecosystem.

YouTube, and most social sites, are about conversation. It is the conversation between users that drives the creation of content, and the network effects that make the network extremely valuable."

Mais lisez l'article il vaut le coup.

Comments

[Rédigé par : Jean-Baptiste]

Bel article en effet. Cette analyse est limpide et tranche avec toutes les banalités qu'on entend sur YouTube et le web 2.0.

[Rédigé par : Carl]

J'ai pas encore lu l'article,
j'ai lu juste l extrait mais l extrait parle uassi de la clé du succès de MySpace