Why I keep Seth Godin in my feeds

Because it's fun .... and sometimes it's just great :

"99% of the time, in my experience, the hard part about creativity isn't coming up with something no one has ever thought of before. The hard part is actually executing the thing you've thought of.

The devil doesn't need an advocate. The brave need supporters, not critics."

You could also gove a read to that one about WEB4 or this one about Permission Marketing